SEO is the fuel of the online economy, and a small business that fails to recognize it is dead in the water. Whether you do your own SEO or hire it out, these iPhone apps will help you get a feel for your business’s SEO needs and save you time and money. (Note: before you buy, check the reviews on the latest updates for any SEO app. Updates for these apps are notoriously messy, and may prevent you from getting accurate information.)
Analytics for iPad
If you use Google Analytics to monitor your pages’ performance, this app is an absolute must-have. From a single page, you can view dozens of nitty-gritty details: average time users spend on your site, how many pages they view each time they visit, what percentage are repeat visitors, where they come from, and how they found your site (direct traffic, referred from another site, or referred from a search engine). For an app, this is about as deep an analytical tool as you can find, and it’s free. It features a multitude of methods for comparing your sites’ data, including comparing timeframes and metrics to each other, measuring performance against goals, correlating revenue to SEO data, etc. (Cost: free)
This app is the only one on our list that can compare with Analytics for depth and trustworthiness (less-developed apps have user-reported problems with recognizing sites), and might be considered the luxury alternative to the Analytics app. The app itself is free, and covers many indicators that Analytics doesn’t, including social mentions and a more direct linkage between what your internet marketing dollars pay for and your return in revenue. Unfortunately, it’s useless without an active, paid account with Raven Internet Marketing Tools; but if you’re prepared to make the investment in your business’s online marketing, this is easily your best option -and probably the only one you need. (Cost: free)
If you use more than one service to analyze web traffic, Ego streamlines your analysis by presenting everything in one place—Ego supports Ember, Google Analytics, Mint, FeedBurner, Squarespace, Tumblr, and Vimeo, so you don’t have to log in and out multiple times to check in on your stats. While other SEO products provide deeper analysis, it can be helpful to get a broader cross-section of your business’s SEO data. Taking all your indicators together, you can quickly get a birds-eye view of page-views, feed subscriptions, and Twitter followers across multiple marketing platforms. (Cost: $1.99)
With this app, you can look up any website or webpage and instantly learn its ranking on Google, Alexa, Technorati Authority, Blog Worth, Google indexed pages, and MSN/Yahoo! indexed pages. iSEO also allows you to check a page’s Facebook likes and Twitter mentions, and the page’s keyword density. All of these statistics can be monitored over time to show trends, so you can see what’s working and what isn’t for you and your competitors. You can email your findings directly to co-workers or employees to determine what you want to do with the information. (Cost: $1.99)
Link Juice provides data on anchor text, page and domain authority, indexed URLS, backlinks, and linking sources for any webpage you enter. By comparing your top-performing pages to learn which sources are contributing the most for you or your competitors, you can quickly figure out where to focus your efforts to improve your rankings and draw more business. If you can better direct your SEO company to trouble spots, it’ll make your SEO expenditures much more effective. (Cost: $1.99)
Today’s Guest Post was provided by Caeden M MacGregor. Caeden is a staff writer for Prestige Marketing, a Vancouver SEO company specializing in organic and paid search marketing. Caeden has written for numerous blogs on a variety of topics ranging from guest blogging to landing page optimization.